And the entire family, which includes Dixie D’Amelio and parents Marc and Heidi D’Amelio, invested in app developer Lightricks. Charli D’Amelio has invested in Step, a mobile-based banking app for teens. While 444 Capital is the family’s biggest step into the world of VC, it isn’t its first foray. 444 Capital will invest in sectors including fintech, edtech and insurtech. The fund, which aims to raise up to $25 million, will invest in fast-growing companies with “strong user-end brands,” according to TechCrunch. The D’Amelio family, or “the First Family of TikTok,” announced earlier this month that it is starting its own venture fund, 444 Capital. Richards has expressed his desire to be the first influencer billionaire. Animal Capital’s $15 million fund is backed by Anthony Scaramucci and the Winklevoss twins Tyler and Cameron, among others. Richards launched Animal Capital with fellow TikTok stars Noah Beck and Griffin Johnson. Richards became a venture partner at Remus Capital in late 2020, before starting Animal Capital in 2021. Josh Richards doubled down on VC early into his fame as a TikToker. Here are some of the most prominent TikTok stars to pivot to VC. From the perspective of a startup considering taking investment from an influencer, there’s the chance to reach more potential customers when a social media star is an investor and promotes a product to their millions of followers. They have money to invest, connections and a big audience they can promote products and services to.
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